For Europeans the answer is "solidarity", for Americans it is "monopoly" (from the Economist: Charlemagne – Single Market Bargianing):

"A FEW times a year, Charlemagne has the luck to teach students at a European management school in Paris. It is an enlightening experience (for your columnist, at least). One popular question has been why some European Union policies are so contentious in places like France, notably the commitment to an internal market based on “free and undistorted competition”. After a while, the penny dropped. If you play word association, it turns out that for many in a Parisian classroom, the polar opposite of “competition” is “solidarity”: ie, the useful rigour imposed by competition is overshadowed by the pain caused as society divides into winners and losers. For Anglo-Saxon liberals, the instinctive opposite of “competition” is “monopoly”: ie, the pain of competition is justified by a quest for fairness, even before getting to arguments about efficiency and companies’ long-term fitness."