I am sure this place will be successful: 200 Nipples does limited edition t-shirts, just 100 of each design.  The first sells for $1, the last for $100.  Their first shirt is on sale now (the one before was the beta launch). As of this writing, they sold 44 shirts (most of them the cheapest ones, but they also sold some "magic" numbers, at the time of this writing the numbers 44, 50 and 69 – the numbers are printed on the back).

They seem to do everything right to launch an ideavirus, and considering that Seth Godin is considered one of the founders heroes, this is not surprising.